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Veil & Valor look to the Vikings for inspiration. by Cassie Ridgway ONE MAJOR CHALLENGE that every apparel designer in Portland faces is textile sourcing. With scarce options for wholesaling...
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How a snowy week birthed a retail movement. by Cassie Ridgway THAT FIRST DAY of snow was pretty rad, watching the tiny little puffs delicately fall through the crisp, clear air and stick to the...
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Sparking winter with the Salt Empire. by Cassie Ridgway I'm over it.I’m OVER feeling sluggish and looking at the gray sky, gray city-life, and gray ennui. The rain and snow gray-out all the verdant...
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The Fifth Annual FADE TO LIGHT Fashion Show
by Cassie Ridgway Last week’s Fade To Light ushered in it’s 5th year with bravado. True to form, this show provided a beautifully realized “multidimensional” event that included stage performance,...
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Sarah Donofrio brings imagination to Portland. by Cassie Ridgway Our city boasts some impressive Project Runway finalists: some who’ve won, some who’ve come close, and some who were cruelly robbed of...
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The Politics of Shopping
Vote with your dollar to make small businesses and Portland great. by Cassie Ridgway Because you’re a Portland Mercury reader, I assume you care about the vibrancy and charm that make Portland the...
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Rock & Rose turns 10! by Cassie Ridgway Independent retail is an industry of perseverance. For shop owners, particularly those in Portland, weathering seasonal changes, ebbs and flows of business,...
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Inside Boutique Guide Portland and Portland Fashion Insitute by Cassie Ridgway During Design Week Portland, a little green book began circulating. This book, Boutique Guide Portland, is a field guide...
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A roundup of spring/summer 2017 lookbooks. by Cassie Ridgway As summer is finally beginning to heat up in the Northwest, most of our city’s independent designers are already focusing on shooting their...
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What You May Have Missed at the Alley 33 Fashion Event
A play-by-play—with pictures!—of the outdoor fashion show. by Cassie Ridgway This year marked the seventh annual Alley 33 Fashion Event: a huge outdoor fashion show that focuses on Portland-based...
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The Art Institute’s Annual Fashion Show
Looks from the Art Institute’s annual fashion show. by Cassie Ridgway Between Alley 33, Fade to Light, Projections, and Modified Style, this summer has packed more local designs into a single season...
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The Fade to Light fall preview. by Cassie Ridgway Fade to Light is quickly becoming the Portland fashion show due to the diligent showmanship offered to both audience and designers alike. Attendees...
View ArticleA Q&A With PDX Shopping Tours
A Q&A with PDX Shopping Tours. by Cassie Ridgway October signals the doldrums for independent retailers. Collectively, nearly every business district experiences a major lull in foot traffic and...
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Q&A with FashioNXT Emerging Designer Winner, Sundari Franklin
by Cassie Ridgway The designer behind the new line Minnie Opal has garnered a heap of attention as the winner of the UpNXT competition as well as being awarded the Portland Fashion & Style Awards...
View ArticleWhere to Shop for Your Holiday Look
Don You Now Your Gay Apparel—Locally! by Cassie Ridgway The holidays aren’t just Peacock Lane, peppermint mochas, white elephant gift exchanges, and Mariah Carey on a loop. In the fashion world, it’s...
View Article2018 Fashion Forecast
Predicting what you’ll be wearing in the New Year. by Cassie Ridgway January snuck up on us this year—but hopefully the palate of your imagination is refreshed and you’re ready for another ride. A new...
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Spring/Summer Fashion: Coming in Hot!
Say hello to floral motifs and soft pastels. by Cassie Ridgway Two days of sun is all I need to feel completely ready for spring/summer fashion. We’ve clearly reached that turning point in the year...
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More Spring/Summer Lookbook Style
Portland designers explore hot colorways for warmer weather. by Cassie Ridgway I’m back with another spring/summer roundup, and truth be told, this is my favorite time of year for lookbooks. That’s...
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Portland Boutiques Provide Spring Inspiration
Showing love to Portland’s innovative, risk-taking retailers. by Cassie Ridgway Here at Mercury Fashion HQ, we strive to bring you all the pertinent fashion-related news our busy city has to offer....
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Summer Lookbooks Are Comin’ in Hot
These lookbooks don’t disappoint. by Cassie Ridgway In many ways, summer is the most expressive and energetic season for Portland’s design companies. Pops of vibrant color and more adventurous...
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